Back in the old days, we are talking by inventing the printing press, Gutenberg revolutionized the printing industry. This meant duplicates in the Word of God and a shorter time got reach. Newspaper homes and Magazine publishers still use a printing press now. Later, soon after the arrival of electricity, the world was blessed with another media breakthroughs radio television. Since they invented Integrated Marketing Campaigns with budgets Marketing agencies and marketers had it all figured out. Well this media landscape began to change.
At first a site was regarded as a way and in addition to that skepticism that tagged the Internet as business channel and a media was established by the dot bomb era.
Since the world wide web has matured. In countries the internet is now the customer medium of choice.
Why? They go online because people can do research, watch videos and associate with friends. Where and if they choose too, particularly with connectivity people can choose what media they would like to eat. Marketers can no longer dictate what messages people become subjected.
There is the phenomenon of social networking. The media landscape altered. Social networking sites have allowed consumers to contact peers, family, colleagues and friends in ways which were never imaginable.
Technology has empowered the consumer. Prosumers are consumers that make content such as photos videos and sites that shared and will be distributed amongst millions of people via networking platforms that are social. This is referred to as UCG or content.
So How can the Internet Affect Traditional Media?
The demand for Media has decreased since it allowed consumers to join societies. It has enabled them to converse with friends, 24/7, at their leisure.
Considering Traditional Media’s passing can be attributed to the following factors:
Decline in readership: The supply of free news and information online has resulted in the decline in readership for conventional publications.
Decline in sales: The fall in readership means advertisers will spend their money elsewhere and this contributes to a drop in ad sales.
Real-time upgrades: Traditional Media can not compete with instantly upgraded user-generated content that is immediately available for the world to view.
The growth of UGC sites: Individuals have the freedom of unlimited real time comments on articles while Conventional Media is inactive and is a one time communication tool.
Online Audio/Video channels: People can choose what they wish to listen and watch, when they want to and where with no advertising interrupting their expertise.
Simply put. It has broken down the walls of Media and has changed the way we do business.
A recent example is the decision by Unilever UK to passion Lowe, their Ad bureau of 15 decades, in favor of crowdsourcing – that means it’s thrown the brand creative pitch open to agencies and essentially any man or woman who can think of an idea, worldwide.
Conventional Media will be around for some time, but the world wide web is becoming more and more integrated into our everyday lives. Not to mention, it is very convenient with wifi very accessible to many. However, there are misleading headlines online. Some may even just be clickbait and will link you to a 8 Ball Pool hack android application or other websites.